Serbia has an active urban commercial and tourism market. In 2025, the country welcomed approximately 2.348 million international visitors, who accounted for around 6.073 million overnight stays. Meanwhile, the bank card payment network continues to expand. The number of merchant POS terminals reached approximately 184,700 in 2025. These developments provide favorable conditions for shared power bank services across tourism, commercial, and digital payment scenarios in Serbia.

I. Insights into the Shared Power Bank Market in Serbia

Several shared power bank brands and operating networks are already present in Serbia. For example, Sxx provides shared charging services in Belgrade. Dxxx covers local restaurants, cafés, shopping malls, and fitness facilities, while Bxxx also offers an international shared power bank network.

Overall, the market has an established competitive foundation but has not yet become monopolized. Market penetration remains relatively low. Beyond major urban markets such as Belgrade and Novi Sad, many tourist towns and mountain destinations still have limited or no shared power bank coverage.

Litashared, an international brand serving overseas markets, is a major participant in Serbia's shared power bank market. Many Serbian entrepreneurs and investors use OEM and private-label customization services through the Litapower international brand to customize software and hardware equipment and establish their own local brands.

II. Multi-Scenario Deployment of Shared Power Banks in Serbia

1. Belgrade – The Capital's Commercial and Tourism Center

City characteristics: As Serbia's capital, Belgrade concentrates commercial activities, transport facilities, hotels, and nightlife venues. Both tourists and local residents have frequent mobile phone usage needs.

Priority locations: Knez Mihailova Street, Republic Square, Belgrade Fortress (Kalemegdan), shopping malls, hotels, cafés, and bars.

2. Novi Sad – A Cultural Tourism and Young Consumer Hub

City characteristics: Novi Sad offers a wide range of cultural activities, universities, commercial facilities, and leisure venues. Visitor traffic increases significantly during festivals and major events.

Priority locations: Liberty Square, the Danube riverfront, Petrovaradin Fortress, university areas, restaurant districts, and event venues.

3. Niš and Subotica – Regional Commercial and Tourism Markets

City characteristics: Regional transport connections, urban commerce, and tourism activities generate consistent demand for mobile phone charging.

Priority locations: Central city squares, transport hubs, hotels, shopping areas, and tourist attractions.

The shared power bank market in Serbia is still expanding. Although several brands have entered the market, no monopolistic structure has emerged, leaving considerable room for further competition and development.

Beyond major cities such as Belgrade and Novi Sad, many tourist towns, mountain destinations, and commercial areas across Serbia remain insufficiently developed. Hotels, restaurants, shopping malls, bars, and tourist attractions still offer numerous potential locations for shared power bank stations.