The global mobile power bank market is experiencing rapid expansion. According to industry forecasts, the market will grow at a compound annual growth rate of 7.27% over the next five years, reaching a size expected to exceed US$16.3 billion by 2028. In this globalized landscape, Europe and Southeast Asia are emerging as two key growth drivers for the shared power bank market.

1. European Shared Power Bank Market

In 2024, the European market will hold a 19.42% share of the global mobile power bank market, firmly securing its third-largest position. Smartphone shipments rebounded after four consecutive years of decline, reaching 136.1 million units, a 5% year-on-year increase. In stark contrast to the slowdown in the Chinese market, Europe maintains double-digit growth potential.

However, the gap between supply and demand is of greater concern. In high-traffic locations like the Eiffel Tower in Paris and London's subway hubs, the coverage of charging equipment is less than 30% of that in China, indicating that shared power banks have yet to establish a solid foundation. Furthermore, European consumers have strong purchasing power, with the average price per customer for mobile power banks generally remaining between €30 and €50, significantly higher than in China. In addition, with over 5 million Chinese tourists visiting Europe annually, the demand for portable charging is driving cross-border consumption, creating a promising market for Chinese companies with mature operational and supply chain capabilities.

2. Southeast Asia's Shared Power Bank Market

Internet penetration in Southeast Asia has generally exceeded 80%, with users spending an average of 6 hours and 37 minutes online daily, far exceeding the global average. In consumer settings like Jakarta's business districts and Bangkok's night markets, the demand for instant charging, driven by concerns about running out of phone battery, is rapidly accumulating. Compared to the eve of China's sharing economy boom in 2017, while the Southeast Asian market shares very similar user habits and demand patterns, its infrastructure and payment systems have significantly improved, offering significant advantages in terms of entry costs and operational efficiency.

3. Shared Power Bank Manufacturers

As a professional shared power bank manufacturer, Litashared provides global clients with integrated solutions encompassing hardware, management systems, payment platforms, and backend operations. Whether targeting the high-value European market or the traffic-driven Southeast Asian market, Litashared helps partners quickly implement projects and transition from zero to large-scale operations.

As the global mobile power market reaches trillions of yuan, Europe and Southeast Asia are not only two promising blue oceans but also core growth engines for shared power bank companies in the coming years. Seizing these opportunities and expanding overseas will be key strategies for the industry's next golden period.