Bulgaria has a rich payment ecosystem with high mobile payment adoption. In 2026, instant transfers exceeded 38.2 million transactions, and contactless payments have become widely popular. The European shared power bank market is growing at a CAGR of over 25%, while Bulgaria’s penetration rate is still below 15%, indicating a strong blue ocean opportunity. Adapting to local payment systems is the key to successful market entry.

I. Payment Overview in Bulgaria

Bulgaria’s payment system is mainly based on bank cards and international payment methods, while local digital payments are rapidly developing.

1. Revolut

Revolut is widely used among young users in Bulgaria. It supports cross-border transactions and multi-currency accounts, effectively removing payment barriers for international rentals.

2. Bulgarian National Card Scheme (B-card)

This is the local bank card system, widely accepted across ATMs and POS terminals throughout Bulgaria.

3. PayPal, Visa, Mastercard

International card networks are widely used in retail and tourism scenarios, providing stable and universal payment coverage.

4. ePay.bg

A local e-wallet used for online payments and some offline QR payment scenarios.

5. Paysera

A common European digital payment solution, frequently used in cross-border transactions.

II. Bulgaria Shared Power Bank Mobile Payment
 

The shared power bank payment system in Bulgaria has already been fully integrated. Zhongdian Hexin, a Europe-focused manufacturer, has completed integration with BORICA BLINK, NFC contactless payment, international card networks, and cross-border payment systems, along with independent software deployment.

OEM customization services are available, providing operational optimization and business model support to help partners achieve stable revenue growth.

QR Code Payment

Bulgaria shared power bank systems typically integrate ePay.bg and Revolut QR payment solutions for fast rentals. Internationally, PayPal, Revolut, Alipay, and WeChat Pay are supported for cross-border users.

NFC Contactless Payment

Devices support Visa, Mastercard, Apple Pay, and Google Pay. Users can tap to rent via both local and international cards, making it ideal for high-frequency usage scenarios such as shopping malls and convenience stores.

With a stable regulatory environment and a low market saturation rate, Bulgaria combined with strong demand makes shared power banks one of the most promising opportunities in Eastern Europe.