The shared power bank industry is undergoing significant scenario expansion. Its service scenes have evolved from traditional events and shopping centers to cafés, restaurants, transport hubs, and hotels, becoming an essential convenience in the daily lives and travels of European citizens. Currently, the European shared power bank market has seen the emergence of several local and multinational brands. Let’s take a closer look at the development of this market.

1. Development of the European Shared Power Bank Market

1. Europe, particularly Western Europe, has a large base of tourists and visitors. In 2024, the EU recorded over 3 billion overnight stays, reflecting strong and sustained demand for on-the-go charging services in transport hubs and tourist hotspots. High mobility favors site utilization and rental frequency.

2. On the operational side, mature precedents already exist. For example, in the UK, Litashared has established a network of thousands of stations, showcasing a scalable partnership model across restaurants, malls, airports, and retail points, with a hybrid business model combining time-based billing and advertising monetization.

2. Analysis by Country

United Kingdom: Mature and Efficient Model Market

As one of the most developed shared power bank markets in Europe, the UK already has mature platforms that have completed user education. New entrants don’t need to spend heavily to build user habits. The concentration of restaurants, malls, and transport hubs—especially in London—offers natural advantages for channel expansion.
British users are price-sensitive; therefore, free trials and limited-time promotions are effective. Recommended strategies include partnerships with telecom operators, major shopping malls, or restaurant chains, conducting joint promotions, and adopting membership and revenue-sharing systems to reduce acquisition costs.

Germany: High Purchasing Power and Environmental Awareness

Germany’s market advantages lie in consumers’ strong purchasing power and environmental consciousness. Promoting the “sharing model to reduce idle devices and extend product life cycles” aligns with local sustainability values. Major demand clusters include Berlin, Munich, Frankfurt, and venues such as exhibitions and airports.

France: Tourism-Driven Market with Strong Scene Potential

France, one of Europe’s top tourist destinations, experiences high demand during tourism peaks—especially in Paris and southern regions. Its café culture also provides ideal settings for small-scale shared power bank stations to integrate into local communities and leisure areas.

Sweden & Switzerland: Niche High-End Markets

In Sweden (and Nordic countries), mobile payment and cashless habits are well-established, making users comfortable with app-based or QR-code rentals—ideal for contactless shared power bank operations.
Switzerland, with its high purchasing power and compact urban layout, is suitable for premium pricing strategies, focusing on transport hubs and large shopping centers.

3. Litashared: Hardware and Software Support for Europe

Against the backdrop of rapid market growth, Litashared, with its proven success in the UK, has become a key enabler in the European shared power bank ecosystem.

It provides both hardware that complies with European safety and regulatory standards, and software solutions that cover station management, rental process optimization, billing systems, and advertising monetization modules.
By lowering operational barriers and adapting to each country’s market characteristics, Litashared helps local and global partners drive the European shared power bank market toward greater efficiency and standardization.